Featured News and Updates
Disability, Work, And Why Flexibility Isn’t A Perk – It’s A Lifeline!
Disability, Work, And Why Flexibility Isn't A Perk - It's A Lifeline! Let’s talk about something that doesn’t get nearly enough airtime in the world of work. This topic is very close to our hearts, and it’s really not spoken about properly. This isn’t another...
The 3 Cognitive Biases Secretly Driving Your Conversion Rates
The 3 Cognitive Biases Secretly Driving Your Conversion Rates Here is what that actually means for your website. You have spent time on the copy. The button is a decent colour. The page loads quickly. And still, people keep leaving. Before you A/B test yourself into a...
Combating The Loneliness: How Fractly Is Redefining Freelance Community
Combating The Loneliness: How Fractly Is Redefining Freelance Community The way in which we work has changed, especially since COVID-19 – it altered the working environment and forced change, for good or bad. Freelancing is woven into the modern economy and has...
Why Building Community Beats Chasing Reach In 2026
Why Building Community Beats Chasing Reach In 2026 For years, social media success was measured by reach. More followers. More impressions. More people that would see your posts. Today, that model is quietly being replaced by something better. Metrics that signal real...
Time Is Money – Brief Builder Saves Both!
Time Is Money – Brief Builder Saves Both! Time is money.Money is important.Yet, in the early stages of most projects, both are routinely squandered. The irony is hard to ignore. The very moment when clarity matters most, defining what needs to be built, why it...
We’ve Fought For A Living Wage. Now It’s Time For A Living Way.
We’ve Fought For A Living Wage. Now It’s Time For A Living Way. The Living Wage sets a baseline for what people need to survive. But survival should never be the goal. For years, the conversation around work has focused almost exclusively on pay. What people earn,...
Your Strategy Isn’t Stuck – It’s Just Hangry
Your Strategy Isn’t Stuck - It’s Just Hangry If your strategy’s been feeling flat lately, it’s probably not broken. It’s just hangry. You know that moment when you’ve not eaten all day, and suddenly everyone you’ve ever loved starts annoying you? That’s your marketing...
No One Wants Another Pizza Party; They Want Fair Pay And Flexibility
No One Wants Another Pizza Party - They Want Fair Pay And Flexibility Every week, it happens again. Another company proudly announces their latest “wellbeing initiative.” Free pizza Fridays. Team yoga. Dog-friendly Wednesdays. And every week, somewhere in the...
People Like People: The Power Of Showing Up As Yourself
People Like People: The Power Of Showing Up As Yourself Let’s be honest, people don’t follow logos; they follow people. No one wakes up excited to see what “Brand Ltd” has to say today, but they do pay attention when real humans show up and share their story. When...
Marketing As A Utility: What The £366 Billion Self-Employment Boom Means For The Industry
Marketing As A Utility: What The £366 Billion Self-Employment Boom Means For The Industry In 2024, the UK’s self-employed sector contributed a staggering £366 billion to the economy. That is a significant increase from £331 billion in 2023, according to IPSE’s...