About Fractly

Two marketers. One mission. And a genuine belief that there has to be a better way.

Who Are Fractly

Our Story

We’re Kathryn and Kirsty, the founders of Fractly. We met at Robert Gordon University, studying an MSc in Digital Marketing. A shared classroom became a friendship, and years of freelancing side by side became Fractly.

We’re two disabled, neurodivergent female entrepreneurs who bonded over chronic illness and a frustration with an industry that needed to change. Between us, we bring over 24 years of combined marketing experience. When we couldn’t find a seat at the table, we built our own.

We believed there had to be a better option. A place where businesses can tap into the right skills at the right time, without the overheads of a full agency. And where freelancers aren’t left to figure it all out alone, but have the support and structure they need to do their best work.

Fractly Founders

Fractly Star Freelancers

Meet the talent

Sophie

Sophie

Jnr Digital Marketer

Hi there! I’m Sophie, a Junior Digital Marketer here at Fractly. I’m based in Aberdeenshire and have a degree in Digital Marketing from Robert Gordon University. I specialise in Content Creation, Branding and Social Media Management, with an interest in helping businesses build strong, engaging identities online.

Outside of work, I’m a big animal lover and spend most of my free time with my three dogs and bearded dragon. I also enjoy cooking, gaming and listening to heavy metal (sometimes all at once).

  • Pet mom 75% 75%
  • Design nerd 87% 87%
  • Heavy metal obsessive 50% 50%
Cicely

Cicely

Content Guru

Hello. I’m a skilled editor, writer and online content specialist with more than 17 years’ experience creating and managing digital content for consumer audiences. Known for clear communication, editorial rigour and collaborative problem-solving, I enjoy transforming material into polished, impactful copy that engages readers and delivers results.

I focus on producing clear, purposeful content tailored to your audience and goals, helping boost visibility and build genuine connections. Outside of work, I love being in my garden, beside the sea, walking my dogs and exploring the outdoors.

  • Problem solver 90% 90%
  • Green hands 40% 40%
  • Explorer 63% 63%
Jason

Jason

Digital Asset Master

Hi there! I’m Jason, a Digital Production and Asset Creation Specialist with over 20 years’ experience of London based companies. I deliver end-to-end digital solutions, from responsive web builds and HTML email marketing to dynamic advertising assets with video, animation, and SEO optimisation.

My focus is on creating polished, purposeful content that performs across platforms. When I’m not bringing ideas to life online, you’ll find me out kayaking, tackling long-distance cycling routes, or diving into the latest digital trends.

  • Black t-shirt wearer 100% 100%
  • Digital genius 80% 80%
  • Red Bull enthusiast 39% 39%

Want to join us?

Are you a freelancer?

Freelancing can be brilliant. But it can also be isolating, unpredictable, and exhausting, especially when you’re managing everything alone. Fractly is a different kind of setup. You get to do the work you’re best at, with the backing of a real team, fair pay, and the kind of support that actually makes a difference.

No one should have to choose between making a living and having a life. That’s the belief behind everything we do, and it applies to our freelancers just as much as our clients.

If you’d like to be part of a supportive network and work on projects that fit around your life, we’d love to hear from you.

Get in touch

Our Ethos

The Living Way

We believe no one should have to choose between making a living and having a life. That’s the belief we call the Living Way, and it shapes everything about how Fractly works, for our clients and for the freelancers in our network.

For our freelancers, it means weekly pay regardless of when clients pay, clear briefs with no scope creep, genuinely flexible working, holiday cover arranged so people can actually switch off, and communication that adapts to the person, not the other way around.

For our clients, it means a team that actually shows up. Consistent quality, someone to call when something goes wrong, cover arranged if a specialist is away, and a partner who tells you honestly what you need rather than selling you more than that. Marketing support that fits around your business, not the other way around.

We’re developing the Living Way into a formal accreditation. Not a tick-box. A real change to how the industry thinks about work.